Wotif.com opened its Canadian office in June 2004 in response to the growing demand that the company was receiving from the North American market. Founded in Australia in 2000 Wotif.com is a global online last minute accommodation specialist with over 19,000 hotels and offices in 5 continents.
The London City sponsorship agreement was the initiative of Brand GM James Coulbault who was looking for a more interesting and involved way of promoting Wotif.com to the Canadian market.
"I have always been a football fan and I was thrilled when the opportunity to work with the most established team in Canadian soccer history came about. Coming from London England the team name instantly appealed to me and we were very keen to work with a family owned team that truly cares about its supporters. Wotif.com has been established on repeat business and I hope that the support of both our users and the London City fans will benefit both organisations".
As part of the sponsorship agreement the Wotif.com logo will appear on the players kits' throughout the season and this website has been set up to help accommodate London City supporters travelling to away games throughout the season.
Regarding the sponsorship Ryan Gauss, General Manager and C.E.O. of London City Soccer Club Inc is quoted as saying "This is a step in the right direction for the club, especially as the Canadian Soccer League is looking to expand out into Western Canada and eventually across the nation. London City is very excited to be partnered with Wotif.com and hopes that our fans will take the opportunity to enjoy this top-class service".
